Reach Opinion
Everyone in [industry] says [common advice].
Open Trust Opinion
You are allowed to [thing your audience feels guilty about].
Open Trust Story
[Specific cost: "£14,000", "Six months", "Two clients"].
Open Engagement Opinion
There are two kinds of [role] in [industry].
Open Reach Opinion
Myth: [widely repeated claim].
Open Engagement Opinion
A hill I will die on:
Open Reach Opinion
Nobody in [industry] wants to say this:
Open Trust Opinion
I spent [time period] arguing that [old position].
Open Reach Listicle
If I were starting in [field] again tomorrow:
Open Trust Opinion
[Free or cheap option] is not free.
Open Trust Story
[Time period] ago I had [starting point: "no clients", "no audience", "one contract"].
Open Trust Story
[Specific time: "Last March", "Week 11"] I had the resignation letter open.
Open Leads Story
A [client/prospect] told me this on a call last week:
Open Leads Story
My [Tuesday/workday] a year ago vs my [Tuesday/workday] now.
Open Trust Story
[Ordinary detail: "My daughter asked what I do", "A taxi driver asked about my job"].
Open Trust Story
[Impressive number] in [time period].
Open Trust Story
[Number] rejections before [the thing that worked].
Open Reach Story
[Person: "My first boss", "A mentor", "A client"] told me:
Open Reach Listicle
[Number] mistakes I see in [field] every single week.
Open Reach Listicle
My entire [function] stack costs [amount] a month.
Open Leads Listicle
[Number] questions to ask before [decision].
Open Trust Listicle
[Number] green flags in a [client/hire/partner].
Open Reach Listicle
[Number] numbers I check every [week/month].
Open Engagement Listicle
If you are [number] years into [field], here is the shortlist I wish I had had.
Open Trust Listicle
[Number] rules I keep, even when it costs me.
Open Engagement Listicle
Overrated in [industry]: [thing everyone chases].
Open Engagement Listicle
Three things that worked this week. One that did not.
Open Reach Listicle
[Number] phrases to cut from your [emails/decks/posts] this week.
Open Leads How-to
How to [outcome] in [timeframe].
Open Reach How-to
You can fix [common problem] in ten minutes.
Open Leads How-to
I call it the [name] framework.
Open Reach How-to
Stop [common approach].
Open Leads How-to
Run this [number]-point audit on your [thing] before [event].
Open Leads How-to
The [email/message/page] that gets [result] for me.
Open Trust How-to
[Symptom] is never the problem.
Open Reach How-to
If I joined a [company type] as [role] tomorrow, here is my first 90 days.
Open Leads Case study
[Client type] went from [before number] to [after number] in [time].
Open Trust Teardown
My [asset: post, page, email] did [result].
Open Reach Teardown
[Well-known company/asset] does [thing] better than anyone.
Open Reach Case study
I ran [experiment] for [time period].
Open Engagement Question
A question for the [role]s here:
Open Engagement Question
[Option A] or [Option B]?
Open Engagement Question
Real situation from this week.
Open Engagement Question
Building a list: the best [thing] for [audience].
Open Leads Announcement
We built [thing].
Open Trust Announcement
[Milestone] today.
Open Reach Announcement
We are hiring a [role].
Open Leads Announcement
I spent [time] building [resource].
Open Leads How-to
If I were a [role] at a [company type] right now, here is exactly what I would do this quarter.
Open Reach Teardown
What a good [thing] actually contains.
Open Leads Opinion
Waiting to [action] until [condition] is costing you [cost].
Open Leads Opinion
I charge [amount] for [service].
Open Leads Opinion
"[Common objection]."
Open Trust Story
My actual [day] as a [role]. Not the highlight reel.
Open Reach Listicle
If I had to rebuild [thing] from zero with [constraint], here is the order I would do it in.
Open Reach Case study
We changed one thing: [the change].
Open Reach Opinion
The data says [finding].
Open Reach Story
I got promoted to [role] in [time].
Open Trust Story
My first [time] as a manager, I got [thing] completely wrong.
Open Trust Listicle
After [number] hires, here is what I actually look for.
Open Trust Story
I moved from [old field] to [new field] at [age/stage].
Open Trust Story
"[Blunt feedback someone gave you]."
Open Trust Case study
We lost a [size] deal last [month].
Open Leads Opinion
I am not for everyone, and it took me [time] to say so out loud.
Open Leads Announcement
A specific ask, since vague ones never work.
Open Leads How-to
Most [clients/customers] decide how they feel about you in week one.
Open Trust Announcement
We changed our pricing on [date].
Open Reach How-to
The [time] a week that keeps [outcome] on track.
Open Reach Case study
We automated [task] and got back [time] a week.
Open Reach Listicle
How I actually use AI in [role], after the hype settled.
Open Reach Case study
We killed [recurring meeting].
Open Trust Opinion
Every [team/company] has one person who knows [thing].
Open Reach Case study
We changed one default: [old default] → [new default].
Open Reach Listicle
[Industry] jargon, translated.
Open Reach Listicle
How [industry thing] got to where it is, in [number] steps.
Open Engagement Opinion
A prediction with a date on it: by [date], [specific prediction].
Open Leads Story
I built [thing] because [problem] kept happening to me.
Open Trust Announcement
[Person] did something for me [when] that they have probably forgotten.
Open Reach Teardown
A detail in [thing] that almost nobody notices, and it does most of the work.
Open Engagement Listicle
[Number] [things] I have saved this month, and what I took from each.
Open Engagement Teardown
Two [things]. One works, one does not.
Open Engagement Opinion
Nobody asked, but here is how I would fix [visible problem in your industry].
Open Engagement Opinion
Someone left this on my last post:
Open Trust Story
No screenshot for this one.
Open Trust Case study
We lost [number] [customers] last [quarter].
Open Leads How-to
The sentence that ends scope creep without ending the relationship:
Open Leads How-to
My discovery call, question by question.
Open Leads Announcement
What we are building next quarter, and what we are deliberately not.
Open Trust Story
We turned down [size] of revenue last [period].
Open Reach Opinion
Everyone is talking about [obvious first-order effect of a trend].
Open Reach Opinion
We use "[word]" to mean [number] different things.
Open Reach Case study
Nobody publishes benchmarks for [thing], so here are ours.
Open Reach Listicle
[Number] things that changed in [industry] this year that nobody announced.
Open Trust Opinion
[Boring practice] beats [exciting thing] almost every time.
Open Trust How-to
Everyone tells you when to [popular action].
Open Leads Teardown
Here is [deliverable] we made for a [client type], with the reasoning.
Open Reach Listicle
I asked [number] [people] the same question: "[question]".
Open Reach Story
I gave myself [time] and [budget] to test [idea].
Open Engagement Listicle
How to guarantee [bad outcome] in [field].
Open Leads How-to
One question that saves [time or money] on every [thing]:
Open Reach Teardown
My last post did [number]. The one before did [smaller number].
Open Engagement Listicle
[Quarter/month] starts [when]. Three questions before it does.
Open Trust Story
[Year/period] was the hardest of my career.
Open Leads How-to
Buyers never ask "[the question you prepared for]".
Open Reach Case study
We moved from [tool A] to [tool B] [time] ago.
Open Leads How-to
Our whole [process], end to end.
Open Reach Opinion
Everything I have written about [topic], in five lines.
Open Reach How-to
Is [common action] worth it? Let us do the arithmetic instead of arguing.
Open Engagement Opinion
Note to self, pinned to my monitor:
Open Reach Listicle
My stop-doing list beat my to-do list this year.
Open Reach Listicle
[Number] notes from [event/period]: [event name].
Open