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Score your LinkedIn post before you publish it

Paste a draft and see what the feed will do with it: where the hook gets cut, whether the body earns the read, and what the close actually asks for. The score updates as you type.

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Your draft never leaves this tab — the scoring runs in your browser.

0viral score

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Paste a post to score it.

Anything over about 40 characters gets a score, and it updates as you type.

What the feed shows

0 / 140 characters

Nothing yet.

Your whole hook is visible before the fold. That is where you want it.

Hook

Stops the scroll

0/24

Shape: No clear shape

Fits above the fold0/6There is no opening line to score yet.
Recognisable hook shape0/6There is no opening line to score yet.
Concrete detail up front0/5There is no opening line to score yet.
Opens a loop0/4There is no opening line to score yet.
Free of formula openers0/3There is no opening line to score yet.

Body

Holds them to the end

0/20

0 words · 0 specifics

Reads on a phone0/6There is no body between the hook and the close yet.
Varied sentence rhythm0/4There is no body between the hook and the close yet.
Backed by specifics0/6There is no body between the hook and the close yet.
Free of stock phrasing0/4There is no body between the hook and the close yet.

Close

Makes them act

0/12

No closing ask

Asks for something worth doing0/6There is no closing ask at all. This is the cheapest points on the board — one good question is worth more than another paragraph.
Cheap to answer0/3Nothing to answer.
Lands last0/3Close on the ask. Anything after it competes with it for the reader's last attention.

Hook lab

Updates as you type

Your opening, graded on the same scale as the score above, with the shapes that reliably earn the tap. Pick a shape and write the hook in your own words — the specifics are what make it work.

Your hook now

No opening line yet.

No clear shape·0/140 chars

Shapes that earn the tap

Contrarian takeDisagreement is the cheapest way to make someone stop. The reader has to find out whether you are wrong.Most [group] believe [common advice]. After [experience], I think the opposite.
Specific resultA precise number reads as evidence. Round numbers read as marketing, so the odder the number the better.I [did thing] for [timeframe]. [Specific number] later, here is what actually changed.
ConfessionAdmitting something costly buys attention that a claim cannot. It signals the post is not a sales pitch.I [uncomfortable admission]. It cost me [specific consequence].
Expensive mistakePeople read other people's mistakes to avoid paying for them. The price tag is what makes it land.[Specific cost] is what I paid to learn [lesson]. You can have it for free.
Hidden truthClaiming insider knowledge implies the reader is currently missing something.Nobody in [industry] talks about [thing]. It is the reason [outcome].
Pattern interruptA question that breaks an assumption forces a reply in the reader's head before they can scroll.What if [widely held belief] is exactly backwards?
Before and afterTwo numbers side by side create an unexplained gap, and the gap is the reason to keep reading.[Before state] to [after state] in [timeframe]. Here is the part nobody posts.
StakesNaming what was on the line makes the story matter before the story starts.We had [timeframe] of runway left when [event happened].
Overheard lineA quote drops the reader into a scene. Dialogue reads faster than exposition."[Something someone actually said]," they told me. I have thought about it every week since.
List promiseA counted promise sets an expectation of a quick, finishable read. It is the weakest shape because everyone uses it.[Number] [things] that [outcome] — number [n] took me years to learn.
NegationTelling someone to stop doing a thing they are doing right now is more urgent than telling them to start.Stop [common action]. It is why [undesirable outcome].

What it measures

Not sentiment, and not a guess at how many likes you will get. It reads the mechanics a post needs to travel — the ones you can still change before you hit publish.

See where the feed cuts you off

LinkedIn hides everything after about 140 characters on a phone. The preview shows the exact cut, and whether it lands mid-sentence.

Hook, body and close, scored apart

A post fails in one place at a time. Each part is scored on its own job: stop the scroll, hold the reader, earn the reply.

Fixes worth real points

Every fix is tied to the signal it came from and the points it is worth, so you can stop at the two that matter.

Instant, and it stays yours

Scoring runs in your browser as you type. No account, no upload, no model — your draft never leaves the tab.

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